Link to buy: At Least Nurses Are Playing With A Full Deck shirt
In May 2007, 42 Entertainment launched a viral marketing campaign using tagline "Why So Serious?" of the film besides the launch of a virtual political campaign website by Harvey Dent, titled "I Believe in Harvey Dent". AT LEAST NURSES ARE PLAYING WITH A FULL DECK SHIRT. The site is used to attract fans by asking them to donate money for what they want to see; On behalf of Warner Bros, 42 Entertainment also set up a "destructive" version of "I Believe in Harvey Dent", called "I believe in Harvey Dent too", here the fan's e-mai gradually erase the pixels, thereby revealing the first official image of the Joker; it was eventually replaced by the words "Haha" and a hidden message "See you in December".
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